里斯本 · 2026年11月9–12日 LISBON · 9–12 NOV 2026

登上世界科技生态的
中心舞台。
A launchpad to the world's biggest technology ecosystem.

中国代表团为中国科技企业提供一次独特机会:在全球最大的科技生态峰会上展示实力、建立连接、开启国际增长。

The China Delegation gives Chinese technology companies a unique opportunity to take centre stage, build global connections and unlock international growth.

China Digital Services and Alibaba Cloud exhibition area at Web Summit
中国代表团CHINA
DELEGATION

01 / WEB SUMMIT 背景

不是一次展会,
而是全球科技生态的交汇点。Not just a show. The global tech ecosystem in one place.

71,386

2025 实际与会者
attendees in 2025

157

国家及地区
countries represented

1,857

投资人
investors

2,725

参展初创企业
exhibiting startups

869

演讲嘉宾
speakers

1,519

媒体代表
media professionals

数据来源:Web Summit 2025 官方会后数据。2026 官方预计 70,000+ 人参会。
Source: official Web Summit 2025 post-event figures. The organiser expects 70,000+ attendees in 2026.

Huawei Cloud booth and business conversations at Web Summit
从展位到对话From exhibition floor to global conversation

02 / 全球舞台与行业领袖

认识已确认参会的
科技与商业领袖。Meet confirmed leaders from the companies shaping technology.

A speaker presenting to a full audience on a Web Summit stageGLOBAL SPEAKERS · 全球演讲嘉宾
01

全球科技领袖

Global Technology Leaders

Web Summit 2026 已确认阵容包括 Recursive 与 You.com 联合创始人 Richard Socher、Cloudflare 联合创始人 Matthew Prince、Reddit COO Jen Wong,以及 Replit AI 负责人 Michele Catasta。

Confirmed participants include Richard Socher of Recursive and You.com, Cloudflare co-founder Matthew Prince, Reddit COO Jen Wong, and Replit's President and Head of AI Michele Catasta.

China Summit panel on stage at Web SummitCHINESE TECH LEADERS · 中国科技领袖
02

中国科技领袖与投资人

Chinese Tech Leaders and Investors

参与阵容包括 Zhipu AI CPO Zixuan Li、Tencent EMEA 首席投资与战略官 Ling Ge、Otter 联合创始人 Sam Liang,以及 Amino Capital 创始人 Larry Li 和 Felicis Ventures 合伙人 Nancy Wang。

Participants include Zhipu AI CPO Zixuan Li, Tencent EMEA Chief Investment and Strategy Officer Ling Ge, Otter co-founder Sam Liang, Amino Capital founder Larry Li, and Felicis Ventures partner Nancy Wang.

嘉宾姓名与职务依据当前确认信息;阵容可能调整。
Speaker names and roles reflect currently confirmed information and remain subject to change. View the official Web Summit speaker directory ↗

03 / 代表团权益

你带来技术。
我们放大机会。You bring the technology. We multiply the opportunity.

01

中国馆优势价格

Pre-negotiated China Pavilion rates

符合条件的企业可获得展位补贴,以及搭建与运输支持。

Qualifying companies may receive floor-space subsidies plus booth build-out and shipping support.

02

精准商务对接

Curated business matching

在出发前梳理目标客户、合作伙伴与投资机构,把四天行程转化为高质量会面。

We map target customers, partners and investors before departure to turn four busy days into focused meetings.

03

国际媒体曝光

Global media engagement

以国际受众能理解的叙事,准备媒体资料、创始人观点与现场沟通。

Sharpen your story for international audiences with media materials, founder angles and on-site support.

04

登上全球舞台

Speaking opportunities

可讨论在大会全球舞台及17个主题赛道中的演讲机会;所有名额均须经主办方审核与确认。

Speaking opportunities across the global stages and 17 content tracks are open for discussion; all placements remain subject to organiser approval.

05

代表团全程支持

Delegation support

从参展策略、展位执行到行程协调与现场问题处理,由熟悉中欧市场的团队陪同。

Get cross-border support from exhibition strategy and booth delivery to itinerary coordination and on-site problem solving.

06

闭门交流与大师课

Masterclasses & private exchange

参与面向代表团的专题交流,分享欧洲市场进入、品牌叙事、融资与生态合作经验。

Join delegation-focused sessions on European market entry, brand narrative, fundraising and ecosystem partnerships.

International delegates meeting at Web Summit
每一次会面,都有明确目标。Every meeting starts with a clear objective.

04 / 为什么是 WEB SUMMIT

从“看产品”,
到“遇见增长”。Move from seeing products to meeting growth.

比较维度
Focus
WEB SUMMIT
MWC / CES / IFA
核心场景
Core experience
AI、SaaS、融资与创业生态AI, SaaS, capital & startup ecosystem
更偏硬件、终端与产品发布More hardware, devices & product launches
关键人群
Audience
创始人、VC、企业决策者、媒体Founders, VCs, enterprise buyers, media
渠道、运营商、采购与消费电子媒体Channels, operators, buyers, hardware media
增长目标
Growth outcome
融资、合作、品牌叙事与全球影响力Funding, partnerships, narrative & influence
产品展示、渠道拓展与订单Product exposure, distribution & orders
内容结构
Content
17 个主题赛道,覆盖技术与商业17 tracks spanning technology and business
以行业与品类趋势为主Industry and category trends

这不是“谁更好”的比较,而是“谁更适合你的全球化目标”。如果你的重点是 AI、软件、融资、企业合作或国际品牌叙事,Web Summit 的连接密度更直接。
This is not about which event is “better”; it is about fit. For AI, software, fundraising, enterprise partnerships and an international brand narrative, Web Summit offers a more direct concentration of relevant conversations.

Night Summit networking event in Lisbon
白天谈技术,晚上建立关系。Talk technology by day. Build relationships by night.

05 / 17 个主题赛道

一张通往全球舞台的内容地图。A content map to the global stage.

AISaaSVenture CapitalCybersecurityFintechMarketingDevelopersCorporate InnovationGrowthHealthCreativeMediaEnergyFuture of WorkPolicySportsCommerce

06 / 申请加入

把你的下一站,
设在里斯本。Make Lisbon your next move.

告诉我们你的公司、出海目标与希望获得的资源。Craft Associates 将联系你评估中国馆与代表团方案。

Tell us about your company, global goals and the connections you need. Craft Associates will contact you to assess the right China Pavilion and delegation package.

提交后将打开你的邮件客户端。你也可以直接发送邮件至 calvin@craft.hk。
Submitting opens your email client, or email us directly.

Craft Associates Asia

BESPOKE CROSS-BORDER ANALYTIC SOLUTIONS

07 / 关于 CRAFT ASSOCIATES

扎根中国,
连接全球。Rooted in China. Connected globally.

Craft Associates 是一家总部位于上海的跨境市场研究、数字战略与媒体洞察咨询公司。我们帮助中国品牌走向全球,也协助国际企业理解并进入大中华市场。

Craft Associates is a Shanghai-based consultancy specialising in cross-border market research, digital strategy and media intelligence. We help Chinese brands expand globally and guide international companies navigating Greater China.

凭借团队在亚洲与美国超过二十年的市场传播与研究经验,我们把本地洞察、国际叙事与可执行的商业连接结合起来,为科技及跨境品牌提供定制化支持。

With more than two decades of communications and research experience across Asia and the US, we combine local insight, international storytelling and practical business connections for technology and cross-border brands.